Birthed, bathed and bequeathed upon the world in New Delhi, I am ​passionate about telling stories and creating meaningful brand experiences.​

I have crafted 75+ SEO blogs, 500+ product descriptions, branded guides, 50+ click worthy newsletters, 200+ Social Media copy (LI, IG, FB, you name it), web/landing page copy, Facebook Ads, repurposed content, as well as, directed and wrote video scripts for reels and ads like sneak peek videos and home tours . All on-brand, all conceptualised by me in collaboration with the marketing execs.

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I have also taken on some big dreamy projects and created the Go-to-Market strategy for Kevin Missal's Book Cafe and branding collaterals.​ (I also launched Kevin Missal's Book Cafe with an experiential evening-think live croffle section, lit.-inspired coffee menu, branded goodie bags.)

All of this you can find below or by clicking here. ​But if you don't wish to dive right into business, then here are things you'd like to know about me:

For over 4 years, I have enjoyed my writing being ripped apart and then published as a copywriter at the Swiss company, Happy.Rentals where I ended being the senior copywriter so I could do the same to a team of writers. Truth be told, I had an amazing time cultivating a team that could hold the fort on their own.​​​ By the time 2024 ended, I had worked from trains, cars, and airports whilst travelling all over the world. So, it is safe to say that I can work from anywhere, even your office. 

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But if you want to know more, then here's a factual resume of my whereabouts. I have MA in English; Diploma in Spanish; a certificate in Photography; and currently "j' apprends le français" and luxury brand management. I love books, languages, cafes, travel, magazines, playing the guitar, coffee, tiramisu, Italian food, styling and Alice in Wonderland.